A great biography on the insatiable passion of creating successful businesses in a troubled industry Three times done three times a home run. Flying High Traces The Incredible Career Of The Founder And Chairman Of JetBlue, David Neeleman, From His Teenage Ventures And Beginnings In The Travel Industry To His Short Stint At Southwest Airlines And The Ultimate Launch Of JetBlue In A Series Of Interviews With Neeleman S Friends, Associates, And High Ranking Officials In Both Business And Aviation, This Books Tells The Store Of Neeleman And Explores The Rules Of Success He Both Lives And Builds His Companies By Flying high tells the story of David Neeleman the founder of JetBlue and one of the most successful CEO s in aviation history Neeleman is noted for delivering a high service, low cost airline that operates with the principles of southwest and the perks of the best in the industry He does this by leveraging technology and his crewmembers to gain strategic advantages in the market From ticketless reservation systems to strategic airport choices he has turned JetBlue into a premium service airline From his experience in starting travel agencies and even another smaller airline named Morris Air the reader gets a clear view into some of the most interesting stories in airline history.As some other reviewers have noted this book does not go into JetBlue s recent debacles but it provides an excellent account of their rise to prominence The lessons he learned are boiled down into a simple to read manner and it tells the interesting parts of the story If you want the detailed discussion of JetBlue check out the book Blue Streak but for a simple overview you can t go wrong here. Nothing new, nothing inspiring at all Just another success story in stressing of how one company has done better than others. One of my favorite books that unveils the different aspects of David Neeleman s life as founder of Jet Blue Its a true inspirational book. A should read company profile for knowledge workers, managers, directors, C levels, and entrepreneurs.
Is a well-known author, some of his books are a fascination for readers like in the Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry book, this is one of the most wanted James Wynbrandt author readers around the world.
- 298 pages
- Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
- James Wynbrandt
- 12 November 2019 James Wynbrandt