The EMM Marketing Book Of The Year, Anyone With A Successful Business Can Be Certain Of One Thing Competitors Are Looking For Opportunities To Attack As A Result, Defending A Business Is A Critical Task For Business Leaders Indeed, A Good Defense Is Far Important That A Good Offense If You Fail Trying To Grow, You Will Miss Your Objectives If You Fail Defending Your Business, You Can Lose Everything Defensive Strategy Is A Brutal Business The Objective Is To Drive Competitors Into The Ground And Make Off With Their Ideas It Isn T Pretty, But A Good Defense Can Be Very Effective Here, Calkins Shows Business Leaders How To Create And Maintain A Defensive Strategy Including How To Understand And Get Competitive Intelligence How To Determine If Your Brand Or Company Is At Risk How To Create A Defensive Strategy How To Blunt Your Competitor S Efforts And Much Every Business Leader Needs To Understand How To Play Defense And This Book Will Teach Them How To Do It Essential.
Tim Calkins is business author, consultant and teacher He helps individuals and companies communicate clearly and build strong brands He is Clinical Professor of Marketing at Northwestern University s Kellogg School of Management, where he teaches courses including Marketing Strategy and Biomedical Marketing.Tim works with major corporations around the world on strategy and branding issues throu
- 304 pages
- Defending Your Brand
- Tim Calkins
- 10 June 2018 Tim Calkins